With legendary cycling races such as the Tour de France, and Giro d鈥橧talia pitting professional riders against each other for several weeks of fierce competition covering thousands of punishing kilometers, pro cycling鈥檚聽Team dsm-firmenich recognizes the critical value of innovating in one of the world鈥檚 toughest sports.
In its ongoing quest to optimize performance in a sport where seconds can often spell the difference between victory and defeat,聽Team dsm-firmenich turned to 乐鱼（Leyu）体育官网 to develop a digital platform that uses data & analytics to reveal new and detailed insights into the team鈥檚 activities.
"We truly believe we are at the forefront of smart data use in our sport and that 乐鱼（Leyu）体育官网 will drive our competitiveness to even higher levels. The smart use of data gives us new insights to keep developing our performance, science and coaching groups and ultimately make the team better."
Narelle Neumann
Head of Science for the
Netherlands-based cycling organization
The digital specialists at 乐鱼（Leyu）体育官网 Lighthouse 鈥� 乐鱼（Leyu）体育官网鈥檚 Global Center of Excellence for聽Data, AI & Emerging Technologies聽鈥� are helping聽Team dsm-firmenich refine all aspects of its racing program.聽 That includes training and nutrition, aerodynamics, riders鈥� power output, race-day tactics, even rider combinations for specific races. Sensors on bicycles and riders generate precise data that undergoes in-depth analysis to drive continual improvements.
Team dsm-firmenich鈥檚 impressive results to date are helping to demonstrate the value of data and analytics in the team鈥檚 prospects for victory and a place on every podium.
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Paul Adriani
Senior Manager in the Digital Advisory practice and EMEA Head of Sports
乐鱼（Leyu）体育官网 in the Netherlands
