Rui is a Partner in 乐鱼（Leyu）体育官网麓s Advisory team in Portugal having dedicated his career to helping clients achieve tangible results using technology to enable relevant business transformation. In a career with more than 23 years of experience Rui led many projects around the world in different industries, mainly financial services. More recently its focus has been on delivering digital transformation projects that involve the use of emerging technology such as Low Code, Automation, Modern Application Development and Data & Analytics. Rui leads the 乐鱼（Leyu）体育官网 Digital Lighthouse in Portugal and is responsible for the Global 乐鱼（Leyu）体育官网 Low Code and Automation capability Network. Rui lectures at the Lisbon School of Economics & Management (ISEG) since 1999, is a frequent speaker on professional and academic events and author of many articles in business and technology related topics.