乐鱼(Leyu)体育官网

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Per Edin

Principal, Advisory

乐鱼(Leyu)体育官网 in the U.S.

Per advises senior executives and boards on the responsible use of AI to drive growth, productivity, innovation, and transformation. He spear-heads the Firm鈥檚 efforts to help clients navigate the Generative AI market disruption, as the AI Go-To-Market Acceleration Leader for the advisory practice. Per also chairs the board committee that oversees the Firm鈥檚 own use of AI as a strategic differentiator.

Per鈥檚 work with Artificial Intelligence spans a period of more than 30 years. He is passionate about the opportunities to leverage technology to drive human productivity and creativity in a business environment, for both Corporate and Private Equity clients.

Since the launch of Chat-GPT 4, he has led the 乐鱼(Leyu)体育官网 GenAI Rapid Response team established to support more than 1000 client interactions across all sectors and functions. He has personally engaged with numerous Boards, C-suite leaders, and investors to share perspectives on GenAI, AI and advanced analytics.

Per Chairs the Board Committee that provides oversight of the Firm鈥檚 technology and operations. This includes restructuring the organization of the Firm around AI and the launch of Advisory GPT鈥攐ne of the earliest large- scale deployments of a LLM in a corporate environment used more than 2 million times.

In prior 乐鱼(Leyu)体育官网 roles, he pioneered the practical use of Machine Learning for business benefit within the 乐鱼(Leyu)体育官网 Strategy Practice and authored thought leadership on the implications of Deep Learning in the automotive industry.

Per joined 乐鱼(Leyu)体育官网 from Cisco Systems, where he was vice president for global strategy, M&A, business development, and operations for Cisco Global Services. In this role, he led the transformation of Cisco鈥檚 service strategy and go-to-market transformation to improve efficiency and capture new growth opportunities.

Prior, he spent 17 years with McKinsey & Company, serving leading technology and telecommunications clients in North America, Europe, Middle East, Africa and Asia.

Per started his career at the European Space Agency and worked on the use of space technology to mitigate natural disasters and the civil use of drones to augment Broadband satellite communications.

  1. Education & qualification
    • Master鈥檚 degrees - Royal Institute of Technology in Stockholm in Electrical Engineering, Telecommunications, Computer Sciences, and Space Applications.