乐鱼（Leyu）体育官网 Named Official Data and Analytics Advisor of the LPGA Tour
Game-changing performance insights and analytics program to be launched at the 乐鱼（Leyu）体育官网 Women鈥檚 PGA Championship and implemented across the LPGA Tour
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DAYTONA BEACH, Fla., June 22, 2021听鈥� In partnership with the LPGA, 乐鱼（Leyu）体育官网 LLP, the U.S. audit, tax and advisory firm, will further elevate women鈥檚 sports by introducing 乐鱼（Leyu）体育官网 Performance Insights, a game-changing technology platform that will provide data insights and advanced performance analytics for the LPGA Tour. The solution will be launched this week at the 2021 乐鱼（Leyu）体育官网 Women鈥檚 PGA Championship at Atlanta Athletic Club and implemented across all LPGA Tour events.
The LPGA has undertaken an intensive initiative over the past five years to restructure their historical scoring and stats database. The introduction of full-field shot-level data and advanced analytics through 乐鱼（Leyu）体育官网 Performance Insights, such as strokes gained, proximity averages and performance indexing, is the next step toward the long-term progression of data on the LPGA Tour and provides critical information for players to diagnose and improve their performance. The statistical insights will also be represented within the LPGA鈥檚 media landscape through in-broadcast integration and features, a robust digital and social presence, and deeper insights for media coverage and storytelling for the LPGA.
鈥淪tatistics and scoring are key elements in telling truly dynamic stories of our LPGA Tour players. This new partnership will provide us with the next level of advanced data to enhance the storytelling for our players and key stakeholders,鈥� said Kelly Hyne, the LPGA鈥檚 Chief Sales Officer. 鈥淲e are proud to have a partner like 乐鱼（Leyu）体育官网 that continues to show their commitment to our players and the women鈥檚 game as a whole.鈥�
乐鱼（Leyu）体育官网 also will enable the LPGA to maximize their use of this new technology to best serve the needs of the LPGA鈥檚 other key stakeholders, including media, broadcast partners, coaches and fans.
鈥溊钟悖↙eyu）体育官网 is delivering this transformative business solution to the LPGA Tour, bringing our firm鈥檚 industry-leading capabilities in the data and analytics space to change the game,鈥� said Paul Knopp, 乐鱼（Leyu）体育官网 U.S. Chair and CEO. 鈥淲ith 乐鱼（Leyu）体育官网 Performance Insights, more data will be captured, analyzed and integrated from every shot and every round than ever before. The platform will change the way in which players, coaches, media and fans experience women鈥檚 golf.鈥�
Through the 乐鱼（Leyu）体育官网 Women鈥檚 PGA Championship, 乐鱼（Leyu）体育官网 has been committed to elevating and accelerating the advancement of women in business and the sport of golf. Since the Championship鈥檚 inception in 2015, 乐鱼（Leyu）体育官网 has been at the forefront of identifying opportunities to enhance the women鈥檚 game, including providing network TV coverage, increased purse sizes, and top courses for the best female players to showcase their talents. The 乐鱼（Leyu）体育官网 Women鈥檚 Leadership Summit, held in conjunction with the Championship, is advancing more women to the C-suite. Additionally, the 乐鱼（Leyu）体育官网 Future Leaders Program, funded by proceeds from the Championship and Summit, is developing future generations of women leaders through college scholarships, mentoring and leadership development. 乐鱼（Leyu）体育官网 sponsors LPGA Tour athletes including Stacy Lewis, Mariah Stackhouse and Leona Maguire.