乐鱼(Leyu)体育官网

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Helping clients meet their business challenges begins with an in-depth understanding of the industries in which they work. That鈥檚 why 乐鱼(Leyu)体育官网 LLP established its industry-driven structure. In fact, 乐鱼(Leyu)体育官网 LLP was the first of the Big Four firms to organize itself along the same industry lines as clients.

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Lauren Boyman

Principal, CMO 乐鱼(Leyu)体育官网 Americas and AI leader, 乐鱼(Leyu)体育官网 US

New York
Image of Lauren Boyman

Lauren Boyman

Principal, CMO 乐鱼(Leyu)体育官网 Americas and AI leader

Lauren leads the >$10B B2B marketing function at 乐鱼(Leyu)体育官网, one of the Big 4 accounting, tax, and advisory firms. She is responsible for expanding brand perception, improving sales-marketing partnership, and driving growth. Lauren has transformed 乐鱼(Leyu)体育官网's brand and demand generation programs, implemented new marketing technologies and processes (marketing automation, content strategy/analytics, account-based marketing, and marketing resource management). In addition, Lauren is also responsible for leading 乐鱼(Leyu)体育官网鈥檚 enterprise-wide AI transformation program with respect to how AI and GenAI is used for marketing and sales enablement.聽

Lauren joined 乐鱼(Leyu)体育官网 from Morgan Stanley, where she led marketing for the Wealth Management division, supporting the firm鈥檚 16,000 Financial Advisors in addition to other business areas such as the Private Bank, Global Investment Committee, and all product and client segment areas.聽Lauren was with Morgan Stanley for 12 years and held various roles within marketing, strategy and digital platforms.聽

Lauren previously worked at Merrill Lynch in Marketing and at Colgate-Palmolive in Brand Management. She started her career as a consultant at McKinsey & Company.

Lauren served on the Rising Leaders council of New York Cares and worked with them to develop the New York Cares Families Division, a unique way for parents to experience volunteering and pass along the values of community to their children. She has a BS in economics from the University of Pennsylvania鈥檚 Wharton School and an MBA from Harvard Business School. She lives in New York City.

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