When transforming banking systems, it pays to listen
乐鱼（Leyu）体育官网 helped Royal Bank of Canada work with its business partners and customers to unlock the potential of payments modernization.
Client
Royal Bank of Canada
Sector
Financial services
Project
Payments modernization
Client challenge
With online experiences now part of our everyday lives, consumers and businesses expect them to be streamlined interactions. This is especially true with banking payments services which offer users more convenient, effective, and flexible payment options across multiple channels. A modernized payments infrastructure, coupled with a rationalized menu of payment options, has enormous potential.听
Understanding this, Canada鈥檚 Financial Services industry created such a scheme to be used throughout the country. But how do you implement it and leverage its capabilities to realize its potential鈥攏ot just for the banks themselves but also their customers? Rather than find a solution that only reflected the industry鈥檚 own needs, Royal Bank of Canada (RBC), which has a strong philosophy of putting the customer first, took an innovative approach that considered the needs and perspectives of their clients.
乐鱼（Leyu）体育官网's U-Collaborate facilitation methodology helped Royal Bank of Canada achieve the customer-centric vision it sought.
乐鱼（Leyu）体育官网 approach
Today鈥檚 banking landscape is increasingly complicated. Industries are no longer siloed as the lines that once divided different businesses have grown increasingly blurry. As a result, financial organizations can no longer measure their customer experience against other banks. They must compare themselves to leaders in other non-banking sectors with enhanced transactional experiences, such as retail or transportation.
Seeing Canada鈥檚 payments modernization initiative as an opportunity to drive meaningful innovation, RBC wanted to develop a more customer-centric approach. They strive to always earn the right to be their clients鈥� first choice, and this was a chance to embrace that core business value. Having enabled digital transformation across multiple sectors in the past, 乐鱼（Leyu）体育官网 was well suited to assist RBC in achieving their vision by leveraging 乐鱼（Leyu）体育官网鈥檚 U-Collaborate (UCE) facilitation methodology.
In three full-day sessions tailored to RBC鈥檚 client base, the bank embraced the new capabilities that came with payments modernization and how those capabilities could enhance the way they did business. Bringing together bank customers and bank management as well as industry advisors in payments, insurance, and fintech from around the world, these sessions explored the potential of a new payments infrastructure for Canada participants:
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Learned how modernization meant immediate cashless payments around the clock, allowing for data-rich messaging with more detailed remittance information.听
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Examined the concept of a universal customer alias database that makes making payments as easy as using the phone or email.
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Began each day with a core education component followed by ideation sessions where participants were challenged to apply what they had learned. Here, they would identify pain points and explore how the new infrastructure could reduce or potentially eliminate friction within their own specific business process.
Benefits to client
乐鱼（Leyu）体育官网 held a series of collaborative sessions where RBC worked directly with customers to help determine how to modernize Canada鈥檚 payments system. What resulted was a critical understanding of their customers鈥� friction points and emerging business needs. They were able to identify ways in which payment modernization could help enrich their customers鈥� business processes and even the experiences of their own clientele.
These collaborative sessions allowed RBC to work closely with its business partners and customers to unlock the potential of payments modernization. As a result, RBC management now has:
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A multifaceted view of payment modernization and its implications for the bank, its customers, its competitors and the country as a whole.
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Access to exclusive use-cases from which to map customer journeys.
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The opportunity to co-design prototype capabilities that live inside today鈥檚 consumer technology.
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An innovative engagement playbook and critical insights learned that can be used to aid future customer-centric developments.
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The possibility of developing products that can be piloted in a broader program and introduced to market.
乐鱼（Leyu）体育官网 insights
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Care about the customer if you care about the bank
Banking is a highly regulated industry, so there鈥檚 a tendency to start with what鈥檚 possible, only involving the customer in the later stages of development, if at all. To meet the expectations of the modern customer however, banking systems must be built more inclusively from the outside in. As a result, 70-80 percent of each day-long UCE session was spent listening to the customer.
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Not the same old meeting
With 乐鱼（Leyu）体育官网鈥檚 Innovation Lab and UCE methodology, the meetings with RBC were unlike most. Unlike other sessions where attendants simply intake information provided by the host, these were entirely collaborative workshops. RBC met with actual customers, cooperating to figure out a solution together. This interactive approach resulted in solutions that were mutually beneficial to both bank and customer while giving both parties a deeper grasp of each other鈥檚 needs and ambitions.
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Learn from those who鈥檝e done it before
With its track-record in assisting our clients with payments modernization, 乐鱼（Leyu）体育官网 is able to draw on a wide range of global experience, not only from our own consultants but from c-suite executives, fintech companies, and other independent voices. By bringing these diverse viewpoints to the table, and meeting as equals, there is a genuine opportunity not only to learn but also to innovate.