乐鱼（Leyu）体育官网 IGNITION
Innovation doesn鈥檛 stand still and neither do we.
Innovation is an evolutionary journey. We know that because we鈥檝e walked in your shoes, so we fully understand the challenges as well as the opportunities. Our mission is to help clients innovate, but we are also a case study鈥攚alking the walk alongside our clients on our own journey to explore and evolve. For the first time, we鈥檙e opening a window into our process. Leading by example, we鈥檙e demonstrating the innovation process that others just talk about. See what we have been up to.
Academic Insights
乐鱼（Leyu）体育官网 Ignition is known for employing different ways of thinking and different ways of working to produce differentiated results for clients. So, where does 乐鱼（Leyu）体育官网 Ignition turn when we need to be inspired? Check out our work with academic institutions, such as University of Illinois Urbana- Champaign.
An example of that work, collaborating on the build of an AI-driven client insights tool
Harnessing the power of data & analytics
See how 乐鱼（Leyu）体育官网 Ignition is experimenting with machine learning and natural language processing to fuel innovation through insights-driven decision making.
Signals of Change
Tomorrow's tomorrow: Emerging technology
See how 乐鱼（Leyu）体育官网 Ignition integrates the use of AI and gaming engines, placing individuals at the heart of scenarios to revolutionize business strategies and customer interactions.
Experimenting with Gen AI
Experimenting with gaming engines
Experimenting with immersive technology
Take a journey with us as we experiment with the use of immersive technology in our client experiences.
Introduction to immersive technology pilot
Hybrid experiment
Metaverse experiment
Our immersive technology pilot just wrapped.
We set out to explore whether immersive storytelling helped audiences better understand complex problems and if so, why and how we would adapt our delivery and operating models to make way for this advancement in our client experience.
Experiments by the numbers
5,000 +
hours spent on the experiment
25 +
team members participated in the experiment
8
client visits
30 +
internal stakeholder interactions
3
real-world use cases
4
tests: viability, feasibility, scalability and desirability
What that looked like
We were exploring how a technology meets our business need and instead of beginning with an implementation, made experimentation an integral part of our approach.听
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We set out to test a new approach to client experience that would engage all five senses, enabling us to simulate the real world and go beyond it: traveling through augmented, virtual, and mixed realities; touch-sensitive, 3D universes where insights become obvious, and paths forward are clear. We wanted data to be felt. To truly visit new realties. And explore the future through a sensory experience.听
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We developed real-world use cases, testing metaverse and data and analytics content through in-person, virtual, and hybrid experiences. We built our first-ever 3D stories and invited clients to help answer key questions around desirability, while our team explored the feasibility, scalability, and viability.听
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We got a first-hand glimpse at how the immersive approach brought the art of the possible within reach of our audience. By bringing an immersive experience to life, we can show clients how emerging technologies can apply to them without struggling to understand.
Outcome
We walked in with a hypothesis鈥攖hat immersive storytelling was going to be a key component to the future client experience within our Ignition Centers鈥攁nd walked out with confidence.听
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Join us at one of our Ignition Centers this fall to check out Ignition immersion.
Discover SCRIBE in action
