There鈥檚 a reason that CDPs are one of the fastest growing categories in marketing technology鈥攂ecause marketers know the best campaigns are based on personalized, targeted messaging. This type of customized cross-channel program is only possible when there is enough profile and activity data to inform the approach. There鈥檚 also a reason Salesforce is a leading CRM platform. Salesforce has built that level of trust as a place to build up data sets related to customers and customer activity. By tying the power of the CDP to the CRM and the Marketing Cloud platform, marketers are able to build a robust customer profile, activate their personalized marketing campaigns, and then take action based on the insights gleaned from campaign activity.
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