Just a few years ago, dedicated privacy teams could typically only be found at large organizations in highly regulated industries, such as banking and healthcare. These teams were often small鈥攐r even a team of one鈥攁nd maintained a singular focus around compliance with federal privacy regulations. Today, privacy teams can be found across every industry, as the organizational privacy mindset has shifted from a narrow focus on compliance to viewing privacy as a competitive differentiator.
In addition to their compliance role, privacy teams at multinational organizations must also ensure their organization鈥檚 use of personal data conforms with complex global data protection regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. These laws and regulations鈥攁nd others slated to be passed in the near future鈥攅nhance individual privacy rights and enable consumers to take ownership of data.
Being viewed a trusted custodian of customer data can strengthen customer loyalty and serve as a competitive differentiator. But faced with extensive鈥攁nd constantly evolving鈥攄ata protection and privacy regulations, many leaders find their organizations underprepared to meet privacy obligations.
Global organizations frequently encounter two major privacy-related challenges:
- First, they struggle to establish the base processes required to demonstrate privacy compliance, such as establishing privacy governance and responding to consumer rights requests.
- Second, the scalability of their manual processes is increasingly put to the test. Both an increase in volume of requests and an overreliance on scarce and high-cost specialized internal privacy personnel stretch an organization鈥檚 ability to meet new demands.
Combined, these challenges are driving companies to automate privacy processes.
Fortunately, the alliance between 乐鱼(Leyu)体育官网 and OneTrust combines professional services and privacy technology to provide your company with a broad strategy and approach to institute a governance structure, develop and implement privacy processes, and support change management as you automate your privacy program.