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In today's dynamic economic landscape, CFOs are navigating a complex web of tariffs and taxes that demand strategic foresight and adaptability. The persistence of tariffs, now considered the "new normal," coupled with impending tax legislation, requires CFOs to proactively engage in innovative strategies to safeguard their organizations' financial health. To effectively mitigate risks and capitalize on opportunities, CFOs must prioritize technology adoption, advocacy efforts, and strategic planning to maintain operational agility and protect their bottom lines.

Some key factors and considerations for CFOs are:

• Tariff Acceptance: CFOs must acknowledge the enduring presence of tariffs and integrate them into their long-term financial strategies, recognizing that these levies are likely to remain a constant factor in the global trade environment.
• Tariff Mitigation: CFOs should leverage past experiences and successful strategies to mitigate the impact of tariffs, revisiting and refining their "tariff playbook" to address current challenges and optimize cost management.
• Taxes and Consequences: CFOs need to closely monitor the legislative agenda and anticipate the potential impact of tax reforms on their businesses, proactively engaging in advocacy efforts to shape favorable tax policies.
• Technology Adoption: CFOs should invest in and optimize their technology stack for effective tariff management, utilizing data models and scenario planning tools to navigate uncertainties and inform strategic decision-making.
• Strategic Advocacy: CFOs must step up their advocacy efforts in Washington, D.C., building relationships with policymakers and actively participating in shaping tax legislation to protect their companies' interests and ensure a favorable regulatory environment.