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Many organizations face a dilemma when attempting to sustain long-term innovation activities and growth. It can be difficult to kick off and progress forward innovation initiatives that could lead to disruptive opportunities, challenge the organization’s growth strategy or culture, or drastically change the course of the business, while rarely delivering immediate payoffs. From lack of time and budget to comfort with the status quo, there are many reasons for deferring or shelving long-term innovation work. This article explores how organizations can overcome these challenges and improve their business environment and spark, support, and sustain long-term transformation.