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Building trust in AI is a shared responsibility

Breakthroughs like ChatGPT are taking off, but accuracy is a two-way street.

14th聽February, 2023

Can a ground-breaking AI chatbot gain instant celebrity status? It鈥檚 an intriguing question amid the soaring popularity of a new chatbot, ChatGPT, from artificial intelligence research company OpenAI.

Designed for natural-language processing, such as text generation and language translation, ChatGPT is useful for a range of applications, like creating customer-service bots, drafting social media posts, conducting research, responding to online queries, and even writing basic code or poetry. ChatGPT鈥檚 ability to simulate human conversation has sparked a remarkable wave of attention and use since its launch.

Consider the numbers among some of the hottest online startups of recent times. Netflix needed about three years to hit the revered million-user milestone.1聽Facebook needed just 10 months and Instagram a mere 2.5 months.2聽ChatGPT? Designed using one of the largest and most-advanced language models currently available, ChatGPT needed just聽five days聽to reach the million-user mark.3

Impressive indeed. But as the numbers climb skyward, ChatGPT鈥檚 explosive popularity raises another interesting question that has sparked wide online debate 鈥撀�Can ChatGPT be trusted?4聽The answer to this question isn鈥檛 simple and depends on the context and application.

What could go wrong?

There鈥檚 no doubt that ChatGPT provides immense opportunities for businesses and individuals, and it has enormous potential to expand its capabilities. While some excited users seem to be anticipating emerging superpowers for ChatGPT, we鈥檙e also witnessing some disappointment among user dialogue online. The AI platform is trained on publicly available information, and here are some examples of where ChatGPT鈥檚 responses seem inappropriate or clearly off the mark:

  • Unintended bias:聽Some ChatGPT responses may exhibit bias. A few examples on Twitter show that users have managed to bypass ChatGPT鈥檚 filters and provide responses that may be biased. Since ChatGPT has been trained on publicly available information, some responses may likely carry an unintended bias.
  • Incorrect information:聽The internet is full of incorrect information and fake news, and controversial information is often more likely to go viral than factual information. As a result, ChatGPT can provide incorrect results if the underlying knowledge base is flawed.
  • Logical errors:聽ChatGPT has failed to correctly answer simple, logical questions and riddles. For example, even a fifth grader could likely answer this question:聽"If my sister was half my age when I was six years old, how old would she be when I am 70?"聽Surprisingly, ChatGPT is not able to deduct a correct answer.5
  • Dated information:聽ChatGPT will sometimes provide incorrect information even though new facts disprove or supersede earlier information. The current model is trained using information available up to 2021. Even though the model highlights this fact, in some scenarios, incorrect information may be provided.

Accurate AI responses demand appropriate queries

So, why is ChatGPT having issues 鈥� and does it mean we can鈥檛 rely on its capabilities? The answers lie in knowing its limitations.

First and foremost, it鈥檚 important to note that ChatGPT is an example of Artificial Narrow Intelligence (ANI) and not Artificial General Intelligence (AGI). ANI systems are very good at performing one type of task for which they have been trained, but they are not suitable for tasks in which they have not been trained, however simple. For example, an ANI system designed to generate images will likely not be able to solve a simple mathematical question such as聽What is five plus seven?6

Secondly, ChatGPT is a generative AI model 鈥� designed to generate new content based on a clear set of inputs and rules. Its primary application is to generate human-like responses. However, ChatGPT lacks human-like reasoning skills. In ChatGPT鈥檚 own words:聽鈥淚 am designed to be able to generate human-like text by predicting the next word in a sequence based on the context of the words that come before it.鈥�

Therefore, for ChatGPT to be considered trusted, it鈥檚 the responsibility of each user to apply its AI capabilities to a suitable use case. Equally important, the developers should use reliable data sets to train the AI model and apply relevant bias and content filters. In the case of classical computing, the concept of GIGO 鈥� Garbage in, garbage out 鈥� is pervasive and holds true. But when it comes to AI, it鈥檚 GISGO 鈥� Garbage in, Super garbage out 鈥� making it critical that developers use reliable data to train the AI model.

The good news is that ChatGPT is quite aware of its limitations and can appropriately respond to users. Also, ChatGPT combines a supervised and reinforcement learning model, which provides the benefits of faster learning through a reward system and the ability to learn based on human inputs.

Establish guardrails to maximize the benefits of AI

As organizations explore use cases for powerful new AI solutions like ChatGPT and others, it鈥檚 crucial that cyber and risk teams set guardrails for secure implementation. The following are some steps to help get ahead of the hype. This is a non-exhaustive list and merely initial steps to consider as AI continues to emerge:

  • Set expectations聽for how ChatGPT and similar solutions should be used in an enterprise context. Develop acceptable use policies, define a list of all approved solutions, use cases and data that staff can rely on, and require that checks be established to validate the accuracy of responses.
  • Establish internal processes聽to review the implications and evolution of regulations regarding the use of cognitive automation solutions, particularly the management of intellectual property, personal data, and inclusion and diversity where appropriate.
  • Educate your people聽on the benefits and risks of using these AI solutions, as well as how to get the most out of them, including suitable use cases and the importance of training the model with reliable datasets.
  • Implement technical cyber controls,聽paying special attention to testing code for operational resilience and scanning for malicious payloads. Other controls include, but are not limited to:
    • Multifactor authentication and enabling access only to authorized users;
    • Application of data loss-prevention solutions;
    • Processes to ensure all code produced by the tool undergoes standard reviews and cannot be directly copied into production environments;
    • Configuration of web filtering to provide alerts when staff accesses non-approved solutions.

Generative AI is here for the long run 鈥� let鈥檚 ensure smart use

The benefits of ChatGPT are clear, and its introduction will accelerate the adoption of AI in business and society. But to maximize its benefits, accelerate the growth of your business, and maintain digital trust, responsible use of ChatGPT and other generative AI models is critical.

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.

Footnote

  1. Netflix site, Annual Reports and Proxies, 2023.
  2. Shontell, Alyson, 鈥淗ere's How Long It Took 15 Hot Startups To Get 1,000,000 Users,鈥澛�Business Insider, Jan 8, 2012.
  3. @gdb (Greg Brockman). 鈥淐hatGPT just crossed 1 million users; it's been 5 days since launch.鈥� Twitter, December 5, 2022, 3:32 a.m.
  4. Let鈥檚 be clear 鈥� ChatGPT isn鈥檛 the only solution of this nature. There are many, and what we cover in this blog applies to all.
  5. The good news is that ChatGPT is good at learning and now provides a correct answer to this question.
  6. All the AI systems currently available today, are narrow intelligence systems. No reliable general intelligence model has been developed so far.

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Meet our team

Image of Matthew P. Miller
Matthew P. Miller
Principal, Advisory, Cyber Security Services, 乐鱼(Leyu)体育官网 US

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