Me, my life, my wallet
Me, my life, my wallet
In the second edition of Me, my life, my wallet, we鈥檝e gone deeper and further in our continuing exploration of the multidimensional customer.
In the second edition of Me, my life, my wallet, we鈥檝e continued our exploration of the multidimensional customer 鈥� what鈥檚 truly driving behavior and choices, and how this is set to change as the customer of tomorrow emerges. We鈥檝e built on our first edition鈥檚 unique and multi-layered research methodology with an even more ambitious research endeavour, drawing on new insight from across the 乐鱼（Leyu）体育官网 network and extending our primary research, this year surveying more than 25,000 consumers in Brazil, Canada, China, France, India, the UAE, the UK and the US 鈥� as well as conducting ethnographic research interviews in each market.
This year鈥檚 research explores six key themes of critical importance to organizations and institutions around the world.
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