Going beyond the data

Going beyond the data

Effective management and use of data can mean success or failure.

Effective management and use of data can mean success or failure.

In many ways our businesses are founded on data and analytics (D&A). For the past two decades we have steadily built our specialist D&A capability and now have more than 3,500 D&A professionals within the 乐鱼(Leyu)体育官网 network. - Mark Toon, CEO, 乐鱼(Leyu)体育官网 Capital

Deep D&A skills and business expertise help unlock actionable business insights.

In today鈥檚 digital and data-intensive economy, effective management and use of data can mean the difference between business success and failure. It is calculated that more data has been produced in the past 2 years than in the rest of human history combined. Clients are grappling not only with the volume and complexity of their data, but also how to unlock the value in data and to use it as a source of competitive advantage.

Our experience shows that it takes more than sophisticated analytics to derive tangible business value from data. The 乐鱼(Leyu)体育官网 difference is the combination of deep D&A skills with our business expertise to help clients unlock real, actionable insights to make transformative business decisions.

乐鱼(Leyu)体育官网 Capital: Investing in D&A

Last year, we formed 乐鱼(Leyu)体育官网 Capital*, an investment vehicle created to accelerate innovation in D&A and bring services to market faster through our network of member firms.

We are making strategic investments in new assets and through alliances with world-class companies to access new technologies, knowledge, innovation and talent.

乐鱼(Leyu)体育官网 Capital鈥檚 recent equity stake and license agreements with Bottlenose, for example, will bring the rich insights of real-time trend intelligence to help clients make incisive decisions based on the valuable information that real-time data streams provide.

Across the globe, significant investments in such areas as predictive analytics and customer experience analytics are adding to capabilities that clients can access, including the following:

  • 乐鱼(Leyu)体育官网 in the US acquired Link Analytics, a company that specializes in developing scalable business analytics applications.
  • As part of its strategy to foster an ecosystem of innovation in D&A, mobile and other technologies, 乐鱼(Leyu)体育官网 in the UK struck a strategic partnership with Chelsea Apps Factory (CAF), a firm specializing in mobile enterprise applications.
  • 乐鱼(Leyu)体育官网 in Australia acquired social media intelligence company SR7 to enhance its digital consulting services in such areas as social media risk and mitigation.

Collaborative innovation

With a growing network, we enable strong collaboration globally to help ensure that clients have ready access to knowledge, talent and resources to meet their requirements anywhere in the world.

To stimulate continued innovation in D&A, we established the 乐鱼(Leyu)体育官网 Insights Labs, our global D&A innovation hubs. With locations in the US, the UK and India, the Insights Labs enable our D&A professionals to collaborate across practices and with clients to develop and test data-driven applications.

D&A is a strategic priority

D&A expertise and innovation helps to benefit clients

across all 乐鱼(Leyu)体育官网 service lines, and we have made expanding our capabilities in this critical area one of our top strategic priorities. We are taking a number of important steps to develop the knowledge and innovative solutions for delivering insight-rich D&A solutions to help clients implement the right strategies to address critical risk, performance and growth issues.

鈥淢any of the world鈥檚 largest and most prominent organizations continue to demonstrate their confidence in 乐鱼(Leyu)体育官网, inviting us to shape their most transformative and strategic initiatives.鈥� - Christian Rast, Global Head of Data & Analytics