The seemingly unlimited possibilities of digitalisation are fundamentally changing the retail sector. New business models and sales structures are a prerequisite for reaching customers in a digital, mobile world and keeping pace with changing competition. Only those who put their customers at the centre and offer them a special shopping experience will be able to keep up with rising customer expectations in the future. It is important to act with confidence and speed, remain flexible and constantly redefine yourself.
We are in constant dialogue with science, practice and industry associations. Building on this, we regularly carry out analyses of individual market segments, prepare studies on current topics and are present at important industry events. We would like to use our industry knowledge to provide you with impulses for your future actions.
Today more than ever, retail means customer, customer and customer again. The aim must be a technology-enabled, platform-based customer service and an active dialogue with consumers.
Stephan Fetsch
Partner, Deal Advisory, EMA and German Head of Retail & Consumer Goods
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