From personalized recommendations to autonomous warehouse logistics - artificial intelligence has long since arrived in many areas of retail. However, many companies are still at the beginning of the transformation. Our publication "Intelligent Retail: A blueprint for creating value through AI-driven transformation" shows how far the retail sector has already come in terms of AI - and how retail companies can exploit its full potential.
AI in use: measurable results in retail
Many retail companies are already relying on AI, for example for process optimization, warehouse management or personalization of customer experiences.
The results of our study show:
- 56 percent of the companies surveyed have been using AI for more than three years.
- 67 percent report efficiency gains through AI.
- 55 percent already see a measurable return on their investment in AI.
- 71 percent expect a return on investment (ROI) of over 10 percent in the next twelve months.
But it remains challenging: 62 percent of respondents are under pressure to deliver short-term results, while regulatory requirements and technological possibilities are evolving rapidly.
Stephan Fetsch
Partner, Deal Advisory, EMA and German Head of Retail & Consumer Goods
乐鱼（Leyu）体育官网 AG Wirtschaftspr眉fungsgesellschaft
Autonomous AI systems are changing business models
A particular focus of the publication is on the potential of autonomous AI agents. These systems not only take on supporting tasks, but also act independently - they analyze, decide and interact. Applications range from intelligent price control and inventory optimization to hyper-personalized customer interactions in real time.
Introducing AI into the company in a targeted manner
乐鱼（Leyu）体育官网 has developed a three-stage framework that supports retail companies in the strategic use of AI. The focus is on the systematic and targeted introduction and scaling of AI:
- Enable: Laying the foundations - establishing governance, ethics guidelines and data strategy, launching initial pilot projects.
- Enhance: Scale AI - integrate applications along the customer journey, automate processes, optimize value creation.
- Embed: Anchoring AI in the core business - developing new business models, rethinking retail as an intelligent ecosystem.
Our publication offers a practical roadmap for retail companies that not only want to test AI, but also scale it and anchor it strategically. Find out more now and download the full publication for free.