The automotive industry is at a pivotal moment.
Driven by advances in electric powertrains, self-driving technology, and enhanced customer experiences, the business opportunities have never seemed greater.
About the report
In the latest 乐鱼（Leyu）体育官网 Global Automotive Executive Survey, more than 1,000 executives in 30 countries and territories said they see enormous opportunities. But they are becoming more sober in their assessment of market prospects compared to previous years.
Having committed more than half a trillion dollars to the EV transition, the industry is asking when companies will see a return on the investment. Most automakers currently face losses on battery-electric vehicles, signaling potential shifts in the industry.
The upshot: to help ensure companies end up as winners, executives should rethink their strategies and ask themselves some important questions.
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Getting real about the EV transition
It’s still an exciting — and rewarding — journey, but it may take longer and the ride won’t be smooth.
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