In its 21st consecutive year, we have more executive opinions and analyses than ever before. 乐鱼(Leyu)体育官网鈥檚 Global Automotive Executive Survey allows you to dive into the responses of more than 1,100 senior executives from the world鈥檚 leading automotive and ICT players. Additionally, our survey also presents the opinions and expectations of more than 2,000 consumers from 30 countries on current and future trends in the industry.
We invite you to explore our with which you can tailor the results of our respondents to your interests and needs by filtering according to country of origin, stakeholder, various demographic characteristics and more.
Take a closer look at some key results:
Automotive sector will experience a global relaunch in Q3 2020
乐鱼(Leyu)体育官网鈥檚 Automotive Institute expects that the time lag in the supply and supply chain will trigger two approximately 5-month waves, during which production capacity utilization will fluctuate. Manufacturers should definitely take these wave-like movements into account in their current scenario calculations.
Consequently, the majority of companies report that COVID-19 will have a direct impact on their 2020 revenues. Many companies do not have enough staff to run a full production line or are already having to adapt production due to less demand. 乐鱼(Leyu)体育官网鈥檚 Automotive Institute is convinced that automotive industry players will not be able to survive a similar second COVID-19 wave with the same restrictive lockdown consequences.
"It will be crucial for Slovak carmakers to ensure the stability and reliability of supplies, as well as availability and security of their employees and also suppliers," claims Peter Neme膷kay, automotive industry leader, 乐鱼(Leyu)体育官网 in Slovakia. "We will see the real impact of the pandemic on the sector if state aid will be drawn. However, if car manufacturers consider closing factories due to the corona crisis, the modern plants should survive. This is exactly the advantage which plants have in Slovakia, 鈥� explains Neme膷kay.
A Further reduction in the Western Europe production share is expected
From 2010 to 2019, Western Europe鈥檚 share in global production of passenger cars and light commercial vehicles decreased from 18 % to 15 %. Meanwhile, China accounted for 27% in 2019. With the expectation that COVID-19 will have a greater impact on the automotive industry in Western Europe than in China, we will likely see a further reduction in the production share accounted for by Western Europe this year.
乐鱼(Leyu)体育官网 report has showed a 9 % increase since last year among global executives who agree with the statement that 鈥淏y 2030 less than 5% of global car production will occur in Western Europe鈥�, with 76% of executives now either absolutely or partially agreeing.
Customer concern for personal safety holds opportunities
In the course of recent years, public transport has already come under pressure, because people with smaller budgets were able to upgrade to personal mobility via shared or mobility-on-demand offerings. People will likely move away from public transport and are willing to spend more money to feel safe 鈥揅hina鈥檚 panic-like fear of disease and fever has led to an increasing demand in the high-end and low-end sectors.
As a result of the crisis, customers now regard vehicles as a means of protection for their personal safety more than ever before,鈥� said Dieter Becker, Global Head of Automotive at 乐鱼(Leyu)体育官网. 鈥淭hey will therefore carefully weigh their budget and personal health against each other. This is where manufacturers should position themselves and begin to intensify their customer relationships. In times of uncertainty and increased cost awareness on the part of consumers, this includes the development of flexible and inexpensive contract offers for new vehicles. Customer mobility decisions will be driven by data privacy & security, TCO, and a seamless and smooth mobility experience.
Experts: Combustion engine to be phased out
For the first time in the 21-year history of 乐鱼(Leyu)体育官网's Global Automotive Survey, the experts surveyed no longer believe that ICEs will have the largest market share in the future. Most of them assume that by 2030 the various types of powertrains will be more or less equally represented in the market.
乐鱼(Leyu)体育官网 survey respondents from the Eastern European region consider battery electric mobility to be a key trend until 2030.
Among the Slovak car manufacturers, Peugeot Citro毛n and Volkswagen have already included electric cars in their production. According to the released information, currently no other VW group plant has such a high share of electric vehicles in its portfolio as in Bratislava's plant. In the 沤ilina-based Kia plant they are working on the C-segment electric car, the Jaguar Land Rover plant in Nitra is preparing for production of new hybrids.
"Although some projects have been slowed down by the crisis, investments in alternative propulsion vehicles is necessary, as carmakers must comply with European Union regulations on CO2 limits," explains P. Neme膷kay.
Number of retail outlets will decrease, car sales will go online in the future
When asked how they expect the number of physical retail outlets will develop over the next 5 years, more than 60% of executives say they believe the number will decrease between 20-30% worldwide.
Customers will expect to have one 鈥済o-to support organization鈥� fully dedicated to in-vehicle software 鈥� an area far removed from the comfort zone of the traditional retailer we know today.
When over 2,000 consumers were asked in which segment they would most likely buy a car online, on average more than 40% of consumers in the mid-price segment can most imagine purchasing a car online, but with 20% of the consumers there are still many who would not buy a car online at all.
Eastern European customers who would be willing to buy a car online would primarily consider the price advantage; the satisfaction guarantees offered (e.g. full refund within first 3 months) and also trust in manufacturer鈥檚 brand.
About the survey
For 乐鱼(Leyu)体育官网鈥檚 21st 鈥淕lobal Automotive Executive Survey鈥�, more than 1,100 executives in the automotive and technology industries and over 2,000 consumers from 30 countries were surveyed online in February 2020. 59 percent of decision-makers work for companies with a turnover of more than USD 1 billion, 22 percent in companies with more than USD 10 billion turnover. To review the complete survey results in an interactive format, please visit .
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