Enhance customer experience
Gain significant competitive advantage in the market
Mitigate business risks (e.g. fraud detection, risk management, compliance)
Optimize financial planning and forecasting
Drive innovation and new product development
Reduce costs
Support sustainability and environmental goals
Increase revenue
Improve data management (e.g. quality, protection)
Increase operational efficiency (e.g. automating repetitive tasks and processes)
Improve decision-making
42%
42%
39%
39%
37%
29%
29%
29%
28%
26%
25%
29%