Ope r a ting I n t angibles Loyalty Satisfaction Switchers 44% Critics 9% Ambassadors 46% â€� V alue for money â€� T rusted operator â€� Loyalty programs â€� T rusted operator â€� Service quality â€� Online experience Key experience attributes across the customer segments - Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Dependents 1% Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey co - created with EQUi T OR V alue Advisory