Usability of self
-
ordering app/ kiosk
Quality service during counter orders
Option of order customisation
A
vailability of multiple payment methods
Ease of availing loyalty/ membership points
Appealing order packaging and display
Consistency in taste and presentation
Comfortable seating and overall ambience
Friendly and attentive service
4.0
1.0
5.0
4.0
3.0
2.0
2.0
4.0
4.0
4.2
3.8
4.3
4.2
4.1
4.0
4.2
4.0
4.5
4.8
4.3
4.5
4.3
4.0
4.5
4.3
4.5
Rated on a scale of 1
-
5, 5 being highest
Segment
CX laggard
CX leader
Source
: ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey
co
-
created with EQUi
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OR
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alue
Advisory