â€� Trusted brand name â€� Experience at store â€� Social proof â€� Value for money offerings â€� Discounts and offers â€� Return/ refund experience Key experience attributes across the customer segments - Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Switchers 34% Critics 1% Ambassadors 64% Loyalty Satisfaction Dependents 1% Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, co - created with EQUiTOR Value Advisory