Packaging quality
Customer support
Returns and exchange process
Loyalty program/ membership usage
Community engagement
Personalised promotion
Feedback collection and response
3.0
3.0
5.0
4.0
5.0
3.0
4.0
4.4
4.3
4.8
4.3
4.4
4.1
4.4
5.0
4.0
5.0
5.0
4.0
5.0
5.0
CX leader
Segment
CX laggard
Rated on a scale of 1
-
5, 5 being highest
Source
: ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey,
co
-
created
with
EQUiTOR
Value Advisory