Customer service - beverage, seating, etc. Online vs in - store pricing/ discounts Smooth checkout experience Authenticity check Staff - empathetic and helpful Clear return and refund policy Alteration services Financing option and EMI 3.0 4.0 4.5 3.0 3.0 5.0 4.0 4.0 4.3 4.4 4.5 4.3 4.4 4.5 4.2 4.3 5.0 5.0 4.5 5.0 5.0 5.0 4.5 5.0 CX leader Segment CX laggard Rated on a scale of 1 - 5, 5 being highest Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX surve y , co - created with EQUi T OR V alue Advisory