Ease of locating store
Store front accessibility and parking
Store display and layout
Extensive design options
Website UX/ UI
Ease of browsing and understanding the fit
Omnichannel search by design
Real
-
time view on inventory
Stock outs
-
notify me or store locator option
Staff
-
Consultation and attentive support
Convenience of trial
-
Virtual and in
-
person
Pairing suggestions
4.5
4.0
4.0
4.0
4.0
3.0
3.0
3.5
4.0
4.0
5.0
4.0
4.5
4.4
4.4
4.3
4.3
4.4
4.0
4.4
4.3
4.4
4.5
4.2
4.8
4.2
4.9
5.0
4.8
4.7
4.7
4.4
4.9
4.4
4.8
4.9
CX leader
Segment
CX laggard
Rated on a scale of 1
-
5, 5 being highest
Source
: ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey,
co
-
created
with
EQUiTOR
Value Advisory