Customer support Returns and exchange process Loyalty program/ membership usage Community engagement Personalised promotion Feedback collection and response 3.5 3.0 3.0 4.0 3.0 2.0 4.6 4.5 4.3 4.3 3.8 3.6 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 Rated on a scale of 1 - 5, 5 being highest CX leader CX laggard Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, co - created with EQUiTOR Value Advisory Occasion wear Everyday wear