Online vs in - store pricing/ discounts Smooth checkout experience Staff - empathetic and helpful Clear return and refund policy Alteration services Home delivery option Multiple payment methods Packaging quality 3.3 3.3 3.7 4.0 3.0 3.0 2.7 3.7 4.4 4.4 4.2 4.4 3.9 4.3 4.4 4.2 4.5 4.8 4.7 4.7 4.5 4.5 4.8 4.7 4.5 4.5 5.0 5.0 4.5 4.5 4.5 5.0 Rated on a scale of 1 - 5, 5 being highest Occasion wear CX leader CX laggard Everyday wear Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX surve y , co - created with EQUi T OR V alue Advisory