Value for money
Trust
Builder
Portfolio
Transparent
communication
Professionalism
Location
Customer
support
Social
Responsibility
Social
Proof
Site visit
Registration and
possession
Website/ App
experience
Leasing
experience
Complementary
offerings
Prioritisation
of an experience attribute represents the relative importance stated by the customer for the
said attribute in influencing their purchase decision
Performance
on the experience attribute represents the customer�s perception of the segment in fulfilling
those requirements
I GET WHAT I WANT
I AM MOSTLY SATISFIED
I DON’T GET THIS SO NOT
SURE IF I WANT THIS
I WANT THIS BUT I AM
NOT GETTING THIS
Performance
Source
:
ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey, co
-
created with
EQUiTOR
Value Advisory
Prioritisation