â€� Trusted builder â€� Range in builder portfolio â€� Value for money â€� Value for money â€� Trust builder â€� Service experience Key experience attributes across the customer segments - Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey, co - created with EQUiTOR Value Advisory Operating Intangibles Loyalty Satisfaction Switchers 52% Critics 4% Ambassadors 44%