Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand 42% Critics 3 % Ambassadors 55% Loyalty Satisfaction â€� V alue for money â€� Delivery experience â€� T rusted brand name â€� Poor query resolution and lack of customer support Key experience attributes across the customer segments - Hesitants Hesitants Ambassadors Source: ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX surve y , conducted in collaboration with EQUi T OR V alue Advisory