Loyalty Satisfaction Hesitant 59% Critics 3% Ambassadors 38% Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand â€� V alue for money â€� V alue - add o f ferings â€� Application process and service â€� â€� Key experience attributes across the customer segments - Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey co - created with EQUi T OR V alue Advisory Hesitant Ambassadors Poor query resolution and lack of customer support Lack of easily accessible locations of DISCOMs