â€� Trust â€� Value for money â€� Availability of offerings â€� Range of offerings â€� Service experience â€� Availability of offerings Key experience attributes across the customer segments - Satisfaction : Customers were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: Customers were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, conducted in collaboration with EQUiTOR Value Advisory Switchers 35 % Critics 1 % Ambassadors 63% Dependents 1% Loyalty Satisfaction