Luggage assistance Smooth and efficient check out process Follow - up communication Loyalty programs/ membership updates Post - stay support and query resolution Rated on a scale of 1 - 5, 5 being highest Segment CX leader CX laggard 3.0 2.0 5.0 4.0 5.0 5.0 5.0 5.0 4.7 4.7 4.5 4.3 4.8 4.4 4.9 High variance in ratings Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey co - created with EQUiTOR Value Advisory