Check - in experience, professional and empathetic staff Room quality, facilities, housekeeping and toiletries Delivery on what was promised Dining options and personalised dietary customisation On - site security personnel Concierge service Management of events and activities Childcare services Rated on a scale of 1 - 5, 5 being highest Segment CX leader CX laggard 4.0 3.8 3.5 3.5 4.0 3.5 3.5 3.0 4.8 4.8 4.8 4.7 4.7 4.8 4.8 4.3 4.6 4.5 4.5 4.4 4.3 4.5 4.1 3.7 High variance in ratings Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey co - created with EQUiTOR Value Advisory