Seamless booking process and communication of hotel rules and policy Reviews and testimonials Overall impression on - value for money Proximity to local attractions and landmarks Responsiveness to requests like early check in, pick and drop facility Privacy, exclusivity, and security features Amenities like pool, gym, spa service adding to luxury experience and ambience Recreational facilities catering to all age group Rated on a scale of 1 - 5, 5 being highest 3.5 4.0 3.6 3.2 3.2 3.7 3.7 3.8 5.0 5.0 5.0 5.0 5.0 5.0 4.5 4.0 4.2 4.7 4.4 4.0 4.4 4.5 4.4 4.4 Segment CX leader CX laggard High variance in ratings Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey co - created with EQUiTOR Value Advisory