Smooth check - in experience Quality of in - room facilities and interiors Delivery on what was promised Appealing dining and beverage options Professional and empathetic staff Daily housekeeping Availability of complimentary toiletries 3.3 3.8 3.7 3.0 3.9 3.3 3.5 4.2 4.2 4.3 3.8 4.3 4.1 4.1 4.8 4.5 5.0 4.4 5.0 4.8 5.0 CX laggard CX leader Segment Rated on a scale of 1 - 5, 5 being highest High variance in ratings Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey, co - created with EQUiTOR Value Advisory