Ope r a ting I n t angibles Loyalty Satisfaction Switchers 49% Critics 2% Ambassadors 49 % Key experience attributes across the distributor segments â€� 1. V alue for money 2. Product portfolio 3. Socially recommended FMCG brand Satisfaction : distributors were asked to rate their experience on a scale from 1 to 10 based on how satisfied they are with their main brand Loyalty: distributors were asked to rate their experience on a scale from 1 to 10 based on how likely they are to continue with their main brand Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey co - created with EQUi T OR V alue Advisory