CX leader
Segment
CX laggard
Rated on a scale of 1
-
5, 5 being highest
1.0
2.5
1.0
2.0
3.3
4.0
4.5
4.6
4.5
4.6
4.5
4.6
3.7
3.8
3.4
3.6
3.9
4.0
Joint business plan sign
-
off
Support during onboarding and business
set
-
up
Negotiations around trade promotion
schemes and product
-
level discounts
Mutually aligned stock norms
T
rade agreement and adherence
-
SO
P
,
S
L
A
SLAs on expired products
High variance in ratings
Source
: ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey
co
-
created with EQUi
T
OR
V
alue
Advisory