CX leader Segment CX laggard Rated on a scale of 1 - 5, 5 being highest 3.0 5.0 2.0 2.0 3.5 5.0 2.0 5.0 5.0 5.0 5.0 5.0 5.0 5.0 4.4 4.6 4.2 4.4 4.3 4.6 4.2 Ease of managing policy Policy renewals, check status and downloads (receipts , statements) Visibility on benefits and long - term value Claiming the benefits Relevance of communication updates, feedback collection and response Ease of premium payments Customer support and quality of resolution High variance in ratings Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey, co - created with EQUiTOR Value Advisory