CX leader
Source
: ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey
and
co
-
created with EQUiTOR Value Advisor
Segment
CX laggard
Rated on a scale of 1
-
5, 5 being highest
3.0
3.5
3.5
3.0
3.0
4.0
3.0
5.0
5.0
5.0
5.0
5.0
5.0
5.0
4.1
4.2
4.1
4.3
4.2
4.4
4.2
Banking website and app interface
Ease of locating and availing services from
bank branch and ATM
Service quality and professionalism of the
staff
Ease of transaction
-
branch and
relationship management
Ease of availing financial products
-
FD,
RD, mutual funds
Ease of availing e
-
services (mobile/ net
banking)
Availing account services
-
(bank
statements, cheque books, etc.)
High variance in ratings