CX leader
CX laggard
Segment
Rated on a scale of 1
-
5, 5 being highest
Accuracy of product suggestions online or from salesman
based
on your requirement
Ease of comparing price across platforms
Money saver offerings and special discounts
Warranty coverage along with add
ons
and
accessories
included
Variety of payment options
-
EMI, COD
Appliance testing on purchase from store or during installation
3.0
4.5
3.5
3.0
2.5
3.5
4.5
4.0
5.0
5.0
3.5
4.0
4.1
4.2
3.9
4.1
4.0
3.9
High variance in ratings
Source
: ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey
co
-
created with EQUiTOR Value Advisory