Customer support Delivery experience T rust Product quality and range In - store experience Return/ refund experience A vailability Social proof T ransparency Online experience Discounts T rials Social responsibility Loyalty Programs I AM MOST L Y S A TISFIED Prioritisation of an experience attribute represents the relative importance stated by the customer for the said attribute in influencing their purchase decision Performance on the experience attribute represents the consume r â€� s perception of the segment in fulfilling those requirements I GET WH A T I W ANT I DON’T GET THIS SO NOT SURE IF I W ANT THIS I W ANT THIS BUT I AM NOT GETTING THIS P rioritisation Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey co - created with EQUi T OR V alue Advisory Performance