CX leader CX laggard Segment Rated on a scale of 1 - 5, 5 being highest Website UX/UI and ease of understanding technical requirements Stock availability in store Ease of locating the store Offline demo and sales support Ease of comparing options/ features across brands Expert reviews and customer testimonials 3.3 3.5 3.5 3.5 4.3 5.0 4.8 4.0 4.7 4.7 4.3 5.0 4.3 4.2 4.4 4.1 4.1 4.3 High variance in ratings Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey co - created with EQUiTOR Value Advisory