I AM MOSTLY SATISFIED Customer support Trust Value for money Product quality Staff service Delivery experience Return/ Refund experience Availability Transparent communication Social proof Store experience Online browsing experience Loyalty program Social responsibility Trials Discounts Point - of - sale experience Prioritisation of an experience attribute represents the relative importance stated by the customer for the said attribute in influencing their purchase decision Performance on the experience attribute represents the consumerâ€�s perception of the segment in fulfilling those requirements I GET WHAT I WANT I DON’T GET THIS SO NOT SURE IF I WANT THIS I WANT THIS BUT I AM NOT GETTING THIS Prioritisation P erformance Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø CX survey co - created with EQUiTOR Value Advisory