1.0 2.5 3.0 4.2 4.0 5.0 5.0 5.0 4.4 4.3 3.7 4.0 4.1 4.2 4.2 Ease of taking the test drive Flexibility to customise features, add on features available Availability of various financing options, clarity on pricing, and ease of negotiation Seamlessness of documentation, booking, and payment process Timeline for delivery and adherence, along with delivery experience Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, co - created with EQUiTOR Value Advisory CX leader Segment CX laggard Rated on a scale of 1 - 5, 5 being highest