Vehicle portfolio
Purchase experience
Service experience
Trust
Responsive
support
Test
drives
Social
proof
Market
presence
Relaible delivery
Simple buying process
Resale
Transparent
communication
Sustainable practices
Online
experience
Financing support
Prioritisation
of an experience attribute represents the relative importance stated by the customer for the
said attribute in influencing their purchase decision
Performance
on the experience attribute represents the customer�s perception of the segment in fulfilling
those requirements
I GET WHAT I WANT
I AM MOSTLY SATISFIED
Prioritisation
Performance
Source
:
ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, co
-
created with
EQUiTOR
Value Advisory
I DON’T GET THIS SO NOT
SURE IF I WANT THIS
I WANT THIS BUT I AM
NOT GETTING THIS