12% 9% 17% 13% 9% 16% 16% 12% 23% 16% 12% 21% Personalisation Time and Effort Expectation Integrity Resolution Empathy Ability to fulfil Weightage 76% 75% 81% 74% 81% 75% Brands are able to fulfill on the experience requirements by - Managing, meeting and exceeding customer expectations Using individualised attention to drive an emotional connect Minimising customer effort and creating frictionless processes Being trustworthy and engendering trust Turning a poor experience into a great one Understanding of the customerâ€�s circumstances to drive rapport Source : ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, co - created with EQUiTOR Value Advisory