CX leader
Segment
CX laggard
Rated on a scale of 1
-
5, 5 being highest
2.0
1.0
1.0
2.0
2.0
4.5
4.7
4.7
4.2
4.5
3.4
3.9
3.6
4.2
3.5
Intuitive website flow and easy to
understand content
Ease of locating the dealership
Ease of assessing vehicle aspects and
features online, including pricing
Availability of different models/ variants
at the dealership
Sales staff support in assessing the
features
Source
:
ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, co
-
created with
EQUiTOR
Value Advisory