Trust
Transparent
communication
Sustainable
practices
Social proof
Online experience
Market presence
Test drive
Purchase
experience
Simple buying
process
Financing support
Responsive
support
Resale
value
Service experience
New
-
age vehicles
Relaible delivery
Prioritisation
of an experience attribute represents the relative importance stated by the customer for the
said attribute in influencing their purchase decision
Performance
on the experience attribute represents the customer�s perception of the segment in fulfilling
those requirements
I GET WHAT I WANT
I AM MOSTLY SATISFIED
I DON’T GET THIS SO NOT
SURE IF I WANT THIS
I WANT THIS BUT I AM
NOT GETTING THIS
Prioritisation
Performance
Source
:
ÀÖÓ㣨Leyu£©ÌåÓý¹ÙÍø in India CX survey, co
-
created with
EQUiTOR
Value Advisory