Today鈥檚 customers are better informed and more demanding than ever before. Therefore, sustainable growth in a digital world depends on recognising the power of the customer and aiming to ensure your organisation is truly connected and customer-centric. This entails building the foundation for continually understanding the customer and ensuring aligned business functions that work together to meet customers鈥� needs.
Many companies struggle to take this leap and often end up building their strategic foundation on gut feeling and yesterday鈥檚 business logic data. To become customer-centric, companies must start with understanding the customer and work backwards from there.
Our Customer & Growth team interviewed 25 Danish small-, medium- and large companies on the topic. Findings show that companies struggle to develop and deliver on the potential of customer-centricity and on implementing solutions in the main areas most critical to becoming more customer-centric. Download the report and get valuable insights into:
- How to adapt your company to a customer-centric mindset
- Which pitfalls to avoid
- How to benefit from customer-centric initiatives
If you want to learn more you are also welcome to book a non-binding meeting with us via the contact button on the right side.
Asger Christensen
Director, Customer & Growth
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